About NeoGroup

Cape Town South Africa

NeoGroup Cape Town is a family owned & operated importer & distributor of European Fine Brands across Southern Africa & beyond.

We offer a wide selection of Fine Specialty Brands across food, home & beauty that appeal to upmarket customers across a wide range of settings & channels throughout Southern Africa.

We offer a fresh approach to the old-fashioned General Merchant , our products originating mainly from high quality European origin, many of which have over 100 years of heritage.

We strive to source & build long-term relationships with our overseas suppliers & local retail stockists and believe they are the cornerstone of our success.

Our national base of trade customers across all channels appreciate the Fine Things, Heritage Brands or Legends in the making...


How can we help deliver the Finer Things in Life to your customers & clients today?  

We invite you visit our  wholesale only showroom in Cape Town to find out more or view our ranges on our online ordering portal.


The NeoGroup Team