The Venchi story began in the far-off 1800s. Born and bred in the Piedmont region, Silviano Venchi was an ambitious, creative young man with a great passion for chocolate. He had the good fortune to grow up in Turin, the birthplace of gianduja and home to innumerable fine chocolatiers & the famed Piedmont hazelnut. Aged 16, he began his career as an assistant in a confectioner’s workshop. Within four years he had put enough aside to buy two bronze cooking pots – the tools of the trade – and had gained sufficient experience to attempt to make his dream come true. So, in 1878, he opened his very own chocolate shop & the rest is chocolate history...